MEDIA ORGANIZING KIT (PRE-EVENT):

You MUST change dates on kits to this years date-go to our Home Page to get this years date.

With Media organizing for this event there are several stages: The First, is getting the event posted on COMMUNITY EVENT'S CALENDARS, which are free to not-for-profit events such as this one.

Send the below card (with your contact info & address & times inserted) and send
to all Print, Radio, and Television media.

A suggested Post Card follows:

BACK OF CARD (not the stamp and address side)

You MUST change dates on kits to THIS YEARS World T'ai Chi and QiGong Day date.

(NOTE: All post cards reflect the first 1999 event. YOU MUST CHANGE!)

You MUST change dates on kits to THIS YEARS World T'ai Chi and QiGong Day date.

(NOTE: All post cards reflect the first 1999 event. YOU MUST CHANGE!)

FRONT OF CARD (The stamp and address side)

The next wave of media is the "Pre-event interview" stage. The media is EVENT DRIVEN. So, many doors that would not open to talk with you about T'ai Chi, will open around a momentous event such as a WORLD T'AI CHI DAY, and YOU will be there local STAR. This is a vehicle to educate and serve the public, so make the most of it. Educate yourself on the medical research on TŐai Chi and stick with the health and personal growth aspects. This is what people are looking for, and the greatest treasure T'ai Chi & QiGong have to offer. (Realize that T'ai Chi is QiGong, for T'ai Chi is energy work, or breath work, its just a more complicated moving, dynamic form of QiGong).

You will be able to get onto the local airwaves in a big way to discuss what you are doing, what T'ai Chi offers people and society, and how people can get in touch with your organization. DO NOT BE SHY about asking the media to list your phone number and web page, afterall they are not paying you for the interview, itŐs the least they can do. ALSO, REALIZE that you are not there promoting your business, you are the organizer of a NOT-FOR-PROFIT public education event (just because this will increase your enrollment, by adding caller's to your mailing lists, doesnŐt diminish the value that you are providing the community by educating them). BE READY AT THE TELEPHONE WHEN YOU DO THESE EVENTS, BECAUSE THE CALLS WILL FLOOD IN. You may consider getting "call waiting", so that you donŐt miss any incoming calls. Many people will only call once!

To maximize your effectiveness "on the air", educate yourself about the medical research done on TŐai Chi and QiGong (the following will help):

• T'ai Chi reduces stress responses, lowering the incidence of anxiety, depression, fatigue, and general mood disturbance (Journal of Psychosomatic Research, 1989 Vol 33(2) 197-206).
  
  
• T'ai Chi minimizes the effects of chronic conditions such as allergies and asthma (American Journal of Chinese Medicine (1981 Spr Vol 9 (1) 15-22).
  
  
• T'ai Chi improves breathing capacity (Hawaii Medical Journal Vol 51 No 8 August 92).
  
  
• T'ai Chi's regular practice can lower high blood pressure (American Journal of Chinese Medicine (1981 Spr Vol 9 (1) 15-22 & Hawaii Medical Journal Vol 51 No 8 August 92)
  
• Boost the immune system (Prevention Magazine v. 42 May 90, p. 14-15+.
  
  
• Slow the aging process (QiGong, The Art & Science of Chinese Energy Healing, Kenneth S. Cohen, Ballentine Books, NY, 1997).
  
  
• Improves balance and coordination TWICE as effectively as other balance training (Prevention Magazine, v. 46 Dec. 94 p. 71-72+ & USA Today, May 1996).
  
  
• Improves postural control, while stretching, toning and relaxing the body in a cumulative way that no other exercise can achieve (American Journal of Occupational Therapy, 1992 Apr Vol 46 (4) 295-300.
  
  
• T'ai Chi is probably the lowest weight bearing exercise, and modified forms can be suitable even for arthritis sufferers (American Journal of Physical Medicine and Rehabilitation, June 1991, 70 (3) p 136-141.
  
  
• T'ai Chi has been recommended as an adjunct therapy for chronic pain, AIDS, arthritis, insomnia, asthma, high blood pressure, Parkinson's, Multiple Sclerosis, fibromyalgia, and any psychosomatic illness.
  
  
• 70% OF ALL DOCTOR'S VISITS ARE DUE TO STRESS (Copyright, Stress Management & Relaxation Technology, 1997).

You may also be able to get Pre-event print interviews, so don't forget to mail your announcement post cards to them as well. A Sample of the Interveiw Release is below:

You MUST change dates on kits to THIS YEARS World T'ai Chi and QiGong Day date.

(NOTE: All post cards reflect the first 1999 event. YOU MUST CHANGE!)

BACK OF CARD (not the stamp and address side)

You MUST change dates on kits to THIS YEARS World T'ai Chi and QiGong Day date.

(NOTE: All post cards reflect the first 1999 event. YOU MUST CHANGE!)

FRONT OF CARD (The stamp and address side)

Print out this page and THEN CONTINUE ON TO Media Organizing Kit
(Event Coverage) by clicking here.

More information on T'ai Chi's benefits and potential as a healing balm for social problems can be found in my humorous, yet comprehensive book, "The Complete Idiot's Guide to T'ai Chi & QiGong" (Simon & Schuster, New York, NY, 1999). Email me if you have questions at taichismrt@aol.com.